Ami Paris opens Summer pop-up at Galeries Lafayette, with rooftop terrace and capsule collection

What: Ami Paris is launching a summer pop-up at Galeries Lafayette, featuring ground floor windows, a capsule collection, and a beach-themed rooftop terrace.

Why it is important: Timed with the Paris Olympics, this collaboration aims to boost brand visibility and create a memorable experience for tourists, showcasing Ami Paris' creativity and partnership with Galeries Lafayette.

Ami Paris has partnered with Galeries Lafayette to create a summer pop-up experience called "La Plage AMI." Running until September 2, the activation includes three street-level windows and a rooftop terrace inspired by Deauville's beach huts. The capsule collection features beach-ready wear and accessories in French flag colors. The rooftop offers crepes by chef Julien Sebbag, an ice cream stand, and selfie spots, providing a fun and engaging atmosphere for visitors. This initiative aligns with the influx of tourists for the Olympics, aiming to raise brand awareness and create a unique shopping experience.