Boyner launches InClub: A new platform for content creators

What: Boyner has launched InClub, a new influencer platform designed to enhance the content creation experience for influencers.

Why it is important: This initiative aligns with evolving shopping habits and the growing influence of personalized offers and artificial intelligence in e-commerce. It represents a strategic move to integrate influencers more deeply into Boyner's business model, creating a sustainable and engaging partnership.

Boyner has unveiled its new influencer platform, InClub, aimed at revolutionizing the content creation process for influencers. InClub allows content creators to design special collections on Boyner's website, recommend them to their followers, produce content through exclusive campaigns, and monitor their performance in real time. This platform not only enhances the collaboration between Boyner and influencers but also professionalizes influencer marketing by streamlining business processes. Boyner's innovative approach invites content producers who meet the platform's criteria to join InClub and leverage this new marketing tool to create unique shopping experiences for their followers.