Galeries Lafayette Paris Haussmann joins France's global promotion campaign

What: Galeries Lafayette Paris Haussmann is partnering with the international campaign to showcase France's audacity and innovative spirit.

Why it is important: This collaboration highlights Galeries Lafayette's role in promoting France's economic dynamism, cultural vitality, and tourist attractions to millions of international visitors, especially during the 2024 summer's major sporting events in Paris.

Galeries Lafayette Paris Haussmann, an iconic Parisian department store, has partnered with the Government Information Service to participate in an international campaign aimed at promoting France's innovative and bold spirit. The campaign focuses on France's economic dynamism, cultural and artistic vitality, and tourist attractions. As part of this initiative, Galeries Lafayette is offering an XXL photocall experience, "Make it iconic. Choose France," from July 3 to August 28, 2024, in front of its historic dome. This event coincides with the third edition of the Galeries Lafayette summer event, French Touch 2024, which is expected to attract 10 million tourists during the Paris Olympic summer. The partnership aims to enhance France's international appeal and share its rich heritage and contemporary lifestyle with global visitors