Boyner Group taps Beymen executives for new retail concept

What: Turkey’s Boyner Group has appointed top executives from rival retailer Beymen to lead a new luxury and contemporary fashion retail concept.

Why it is important: This strategic move signals Boyner Group's ambition to expand and enhance its position in the luxury and contemporary fashion market, leveraging the expertise of experienced industry leaders.

 Boyner Group is developing a new retail concept focused on luxury and contemporary fashion, with Polat Uyal, former merchandising group president at Beymen, appointed as CEO. Uyal, along with Sebla Refig Devidas as chief merchandising officer and Demir Aslanoglu as buying and merchandising director, will spearhead the launch of this new venture. The exact name and opening date of the new store have not been finalized, but the project is progressing rapidly in terms of concept design, brand mix, and talent recruitment. Boyner Group, a prominent textile and retail company with over 250 stores, aims to leverage the extensive experience of these executives to enhance its market presence and appeal to a broader range of luxury and contemporary fashion consumers.