Valentino launches pop-up store at El Palacio de Hierro in Jalisaco

What: Valentino has launched a pop-up store at El Palacio de Hierro in the Andares shopping centre, Jalisco, Mexico, for the summer season.

Why it is important: This move showcases Valentino's strategy to expand its presence and market reach in Mexico, leveraging strategic alliances and adapting to dynamic retail formats like pop-up stores to attract customers and boost sales.

Valentino, under the creative direction of Alessandro Michele, has opened a pop-up store at El Palacio de Hierro in Jalisco's Andares shopping centre. This ephemeral store, active for the summer season, offers a curated selection of handbags, shoes, wallets, caps, and jewellery for both women and men. This initiative is part of Valentino's broader strategy to strengthen its presence in Mexico, where it already has established stores in Perisur, Polanco, and Cancún. The pop-up store highlights the brand's adaptive approach to retail, aiming to attract new customers and provide a unique shopping experience. Valentino's expansion comes on the heels of Michele presenting his first Cruise collection for spring 2025 in June, following his appointment as creative director in April.