Galeries Lafayette revamps Jodhpur brand for modern appeal

What: Galeries Lafayette has redesigned its Jodhpur brand, targeting modern forty-somethings with distinctive, travel-inspired fashion pieces.

Why it is important: This revamp aims to rejuvenate the brand's market presence and align it with current fashion trends, enhancing its appeal to both loyal customers and a younger demographic.

Galeries Lafayette has relaunched its Jodhpur brand, updating its style and identity to better resonate with contemporary fashion trends. The new Jodhpur collection, limited to under 200 references, emphasizes distinctive, travel-inspired designs, including updated versions of classic pieces like trench coats and sailor shirts. The brand incorporates sustainable materials, earning the 'Go for good' label, and offers a range of accessories to complete the wardrobe. With a mid-high-end price point, the collection aims to attract new consumers and rejuvenate Galeries Lafayette's clientele. The revamped Jodhpur will be showcased in updated store layouts, starting at the Haussmann flagship, with plans to achieve 30-50% sales growth within three years.