Skinvity makes the leap to physical retail with El Corte Inglés

What: Spanish startup Skinvity has partnered with El Corte Inglés to sell its smart cosmetics products in 21 locations across Spain.

Why it is important: This strategic alliance marks Skinvity's significant move from e-commerce to physical retail, expanding its reach and enhancing its market presence in the beauty sector through a renowned retail partner.

Skinvity, a smart cosmetics e-commerce company, has signed a strategic partnership with El Corte Inglés, bringing its innovative beauty products to 21 locations in Spain. Starting this July, Skinvity's PressTech pressotherapy pants and Silicone Led Mask phototherapy facial mask will be available in El Corte Inglés stores in major cities, including Madrid, Barcelona, Valencia, and Seville. Mariana Romero García from El Corte Inglés highlighted the collaboration's aim to enhance the shopping experience and support innovative brands. Skinvity's CEO, Blanca Miñano, emphasized the partnership as a significant milestone, boosting their position in the cosmetic technology market and promoting the techno-beauty category in Spain. Founded in 2020, Skinvity is focused on developing its own technology and expanding its B2B and international presence.