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Galeries Lafayette opens secondhand watch and jewelry space, including Rolex certified pre-owned

News July 2024 WWD

What: Galeries Lafayette has launched a 3,200-square-foot shop-in-shop dedicated to pre-owned watches and jewelry at its Haussmann flagship store.

Why it is important: This new space enhances the store’s luxury offering by addressing the growing demand for secondhand luxury items, particularly among younger shoppers. It includes Rolex's certified pre-owned program, ensuring authenticity and attracting new clientele.

Galeries Lafayette has unveiled "Hojo Vintage," a dedicated shop-in-shop for pre-owned watches and jewelry, on the ground floor of its Haussmann flagship store. This 3,200-square-foot space features Rolex's certified pre-owned timepieces, alongside selections from French secondhand specialists Kronos 360 and Castafiore. The initiative is part of a broader overhaul of the store’s luxury offering and aims to cater to the increasing demand for authenticated secondhand luxury items. The store's offerings include iconic brands like Van Cleef & Arpels, Cartier, and Boucheron, with a selection of items ranging from 500 to 35,000 euros. Future plans may include a buyback program and a concierge service to enhance customer experience.

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