Falabella to dress Chilean delegation for Paris 2024 Olympics

What: Falabella's Basement brand will design and produce the uniforms for the Chilean delegation at the opening ceremonies of the 2024 Paris Olympic and Paralympic Games.

Why it is important: This collaboration highlights Falabella's commitment to supporting national athletes and showcasing local design talent on an international stage. It also reinforces the company's brand presence and dedication to high-quality, fashionable attire.

Falabella has announced that its brand Basement will design and produce the uniforms for the Chilean athletes at the 2024 Paris Olympics and Paralympics opening ceremonies. The uniforms, crafted by designers Paula Breve and Catalina Undurraga, feature handmade finishes, noble materials like linen, and the colors of the Chilean flag. The creation process involved over 20 collaborators and took place at Mavesa, Falabella's factory in Chile. Loreto Santa Cruz, general manager of the Olympic Committee, and Angela Casassa, marketing manager of Falabella Retail Chile, expressed their pride and gratitude for this collaboration, which aims to ensure the athletes' comfort and style at this prestigious event. The Olympic opening ceremony will be held on July 26 along the Seine River, and the Paralympic ceremony on August 28 at the Place de la Concorde.