El Palacio de Hierro expands Façonnable's reach in Mexico

What:
El Palacio de Hierro is collaborating with AWWG to promote Façonnable in Mexico, featuring shop-in-shop formats and online sales.

Why it is important:
This partnership is pivotal in boosting Façonnable's presence in the Latin American market, aligning with AWWG’s strategic vision to enhance the brand's footprint in key international regions.

All We Wear Group (AWWG) is working with El Palacio de Hierro to expand the Façonnable brand in Mexico. Since this year, Façonnable has established three shop-in-shop formats in El Palacio de Hierro stores, with plans to launch on the department store’s online channel from August. This initiative is part of AWWG's broader strategy to increase Façonnable’s retail presence, which also includes collaborations with El Corte Inglés in Spain, Galeries Lafayette in France, and Printemps in Belgium, aiming for substantial growth in the coming years.