El Corte Inglés boosts Façonnable's presence in Spain and Mexico

What: El Corte Inglés is promoting the Façonnable brand by introducing it in six of its centers in Spain and expanding to El Palacio de Hierro in Mexico.

Why it is important: This strategic partnership signifies a major step in expanding Façonnable's market reach, leveraging the extensive retail networks of El Corte Inglés in Spain and El Palacio de Hierro in Mexico, enhancing the brand's visibility and customer base.

All We Wear Group (AWWG), the parent company of Façonnable, is collaborating with El Corte Inglés to promote the brand in Spain and Mexico. Since spring/summer 2024, Façonnable has been available in six El Corte Inglés centers in Spain and online through the retailer's marketplace. Simultaneously, the brand is expanding in Mexico with three shop-in-shop formats in El Palacio de Hierro and plans to enter the department store’s online channel from August. The partnership aims to further strengthen Façonnable's retail presence in 2025, including new openings and collaborations.