El Palacio de Hierro adds Italian Pucci fashion to its catalogue

What: El Palacio de Hierro has introduced the Italian fashion brand Pucci to its product catalogue, both in physical and online stores.

Why it is important: This marks Pucci's first entry into the Latin American market, reflecting El Palacio de Hierro's strategy to expand its luxury offerings and attract a younger clientele.

El Palacio de Hierro, a luxury department store chain in Mexico, has announced the addition of the Italian brand Pucci to its portfolio as of July. Pucci's products are available both in El Palacio de Hierro's physical store located in Polanco, Mexico City, and through its online platforms, including its e-commerce site and mobile app. This move marks Pucci's first steps in the Latin American market, expanding beyond its single flagship store in Brazil. Owned by LVMH, Pucci aims to break away from traditional luxury formats and seasons, targeting a younger audience.