SKP hosts GIADA's limited-time coat concept store in Wuhan

What: Italian luxury brand GIADA has launched a limited-time coat-themed concept store at Wuhan SKP, featuring the "Eternal Garden" classic coat series.

Why it is important: This event highlights SKP's role in hosting exclusive high-end fashion experiences, enhancing its reputation as a premier retail destination, and marking GIADA's strategic expansion in the central China market.

On August 3, SKP Wuhan welcomed the debut of GIADA's limited-time coat-themed concept store, presenting the "Eternal Garden" classic coat series in an exhibition inspired by Milan's Brera Art Gallery. The display merges nature with fashion in a setting that reflects Italian Renaissance elegance, showcasing GIADA's minimalist and high-end design philosophy. This launch is part of GIADA's broader strategy to expand its presence in central China, including the upcoming opening of a new standalone store, further cementing its footprint in Greater China and SKP's high-end fashion department store business.