Magasin du Nord introduces a new, smaller store format

What: Magasin du Nord introduces “Small Store”, a new store format, with the first location opening this autumn in SlotsArkaderne, Hillerød.

Why it is important: This concept serves as both a point of contact for e-commerce customers and an animation space that can be highly focused thanks to its small size, enhancing customer engagement and operational flexibility.

Magasin du Nord is launching a new retail format called 'Small Store' as part of its omnichannel strategy, with the inaugural location opening this autumn in SlotsArkaderne, Hillerød. This initiative, supported by over DKK 20 million in IT investments, aims to fuse Magasin's physical presence more tightly with its online platform. The concept focuses on offering a curated mix of fashion, accessories, beauty, and home products, targeting both local consumers and tourists, providing goods that are not widely available elsewhere.

Peter Fabricius, Managing Director of Magasin, emphasised that the 'Small Store' concept is designed to adapt to different local markets beyond Denmark, with additional sites already being considered. This model supports a more personalized shopping experience, integrating advanced IT solutions to enhance service offerings such as online order pickup and returns at any store.The strategy behind the 'Small Store' format is to utilize smaller, more specialized retail spaces to quickly adapt to market changes and consumer trends, potentially expanding this approach quickly based on its initial success in Hillerød.