Bloomingdale’s partners with Rebag for in-store luxury resale initiative

What: Bloomingdale’s has teamed up with luxury resale platform Rebag to introduce in-store kiosks offering high-end secondhand accessories and a buyback program across several of its locations.

Why it is important: This initiative marks a significant expansion of Bloomingdale’s into the growing luxury resale market, catering to increasing customer demand for curated pre-owned luxury items and enhancing the department store's omnichannel shopping experience.

Bloomingdale’s is making a strategic move into the luxury resale market by partnering with Rebag, a platform known for secondhand designer accessories. This collaboration introduces around 2,500 luxury items, including handbags, jewelry, and watches from brands like Hermès, Cartier, and Rolex, to select Bloomingdale’s stores and its website. The partnership includes in-store kiosks where customers can purchase these items and participate in a buyback program. This is Bloomingdale’s first foray into in-store resale, building on its previous online partnership with MyGemma, and reflects the retailer's commitment to offering customers a premium, omnichannel shopping experience.