Bloomingdale's "From Italy, With Love": A grand Italian celebration across stores

What: Bloomingdale's is launching a large-scale, two-month Italian-themed campaign titled "From Italy, With Love," showcasing over 150 brands, with 300 exclusive products, across its stores and online starting September 5.

Why it is important: This event marks a significant return to Bloomingdale’s tradition of immersive, culturally themed promotions, while also serving as a key initiative under CEO Olivier Bron's leadership to enhance the store's experiential offerings and elevate its brand positioning.

 Bloomingdale's is reviving its tradition of grand cultural promotions with "From Italy, With Love," a two-month event celebrating Italian fashion, design, cuisine, and culture. The campaign will take place across all Bloomingdale's locations, with the flagship 59th Street store in Manhattan being the central hub. The event will feature over 150 brands, including 30 new to the store, and offer 300 exclusive products. The campaign will include pop-up shops, food carts, cooking demonstrations, and exclusive collaborations, all aimed at creating a memorable and immersive shopping experience. This initiative is part of CEO Olivier Bron's strategy to differentiate Bloomingdale's in a competitive retail landscape by focusing on unique, large-scale events that resonate with customers.