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Bloomingdale’s brings Italian elegance to NYC with Salone del Mobile.Milano

News August 2024 WWD

What: Bloomingdale’s flagship store in New York City is partnering with Salone del Mobile. Milano will host events, talks, and an installation celebrating Italian design and furniture.

Why it is important: This collaboration underscores Bloomingdale’s commitment to elevating the in-store experience by integrating high-end international design and cultural events, positioning the retailer as a key player in the global luxury market.

Bloomingdale’s has teamed up with Salone del Mobile. Milano for a special "From Italy, With Love" campaign will feature an installation and curated events from September 5 to 29 at its 59th Street flagship in New York City. The event, titled “Italian Design: From Classic to Contemporary,” will showcase Made in Italy products from 23 brands, offering customers a unique cultural and shopping experience. This initiative reflects Bloomingdale’s CEO Olivier Bron’s strategy to enhance the store’s prestige through innovative events, further aligning the brand with luxury and cultural sophistication.

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