El Corte Inglés considers purchasing a DTT TV channel

What: El Corte Inglés is seeking to acquire a digital terrestrial television (DTT) license to launch its own channel for its teletienda "La Tienda en Casa".

Why it is important: This initiative reflects the growing trend of retailers exploring multi-channel approaches to engage customers and drive sales.

El Corte Inglés is pursuing a digital terrestrial television (DTT) license to launch its own channel. The primary purpose of this channel would be to broadcast its teletienda program, "La Tienda en Casa" (The Shop at Home). This move comes after previous collaborations with media companies for television presence, including a partnership with Mediaset that ended in 2012 and a temporary arrangement with Unidad Editorial to use Marca TV's license.
The company's interest in acquiring a DTT license aligns with the Spanish government's potential new concession of licenses. El Corte Inglés sees this as an opportunity to establish a more permanent and controlled television presence, which could significantly boost its teletienda sales and brand visibility.
This initiative is part of El Corte Inglés' broader strategy to diversify its revenue streams and adapt to changing consumer behaviors. The company has been actively expanding its operations, both domestically and internationally. Recent developments include opening new large-format supermarkets, expanding its e-commerce platform to countries like France, and growing its own food brands in Central America.
The pursuit of a DTT license also comes at a time when El Corte Inglés is showing strong financial performance. In the fiscal year 2023-24, the company reported its highest Recurring Net Income since 2009, with significant growth across retail, travel, and insurance sectors. The company has also been reducing its liabilities through strategic asset sales, generating 660 million euros over the past four years.