El Corte Ingles’ private label Sfera is the group’s most international brand
What: Sfera, El Corte Inglés' fashion brand, maintains its position as the group's most internationally present brand in 2023.
Why it is important: The growth of Sfera highlights El Corte Inglés' strategy to diversify and internationalize its business model.
Sfera, El Corte Inglés' fashion and accessories brand, maintained its position as the group's most internationally present brand in 2023, operating in 17 countries. The brand closed the year with 524 points of sale, an increase of 34 from 2022, comprising 166 own stores, 287 franchises, and 71 corners (69 in Spain and 2 in Portugal).
Mexico leads in company-owned stores with nearly 60 establishments, while franchise operations are strong in Switzerland (53 points of sale), Thailand (43), and Ireland (22). In Latin America, Sfera has a significant presence with franchises in Chile (62), Peru (45), El Salvador (13), and Guatemala (10), among others. The brand also operates in Middle Eastern countries like the UAE and Qatar.
El Corte Inglés continues to focus on internationalizing its private brands, now present in over 30 countries through strategic partnerships. The company is strengthening its international positioning by incorporating more references and new categories in the home area, adding to its existing fashion and food offerings.
