Boyner to electrify Istanbul with wellness and fun at Dynamic Fest

What: Boyner is hosting the "Boyner Dynamic Fest" in Istanbul, a vibrant event combining sports, wellness, and entertainment on September 28-29.

Why it is important: This festival highlights Boyner's innovative approach to retail by integrating active living and experiential concepts, aiming to engage a wide audience and promote a healthy lifestyle, which can enhance brand loyalty and community engagement.

Boyner is set to host the "Boyner Dynamic Fest" in Istanbul, an event designed to blend sports, wellness, and entertainment, reflecting the company's new store concept, Boyner Dynamic. The festival, taking place at Bonus Parkorman, will offer a variety of activities across three stages, including sustainable nutrition workshops, training techniques, and mental health-focused sessions like laughter yoga. The event is free and open to all ages, featuring activities such as running, spinning, and creative workshops. Boyner CEO Eren Çamurdan describes the festival as a groundbreaking initiative that embodies the company's commitment to experiential retail and active living, inviting everyone to participate in this dynamic celebration.