IADS Exclusive: The road to retail excellence still means getting the fundamentals right, even in 2024 Magasin du Nord's latest improvements

2023 has been a busy year for Magasin du Nord. With an unwavering commitment to meeting the evolving needs of its clientele, Magasin du Nord has introduced improvements and services such as BOPIS (Buy Online, Pick Up In Store) and harnessed cutting-edge technology through the implementation of smartwatch-equipped staff. New service lounges gathering all store services allowed Magasin du Nord to offer better and more efficient customer service. While retail operations were refined to achieve excellence in customer service and increase KPIs such as the conversion rate and the UPT, Magasin du Nord also launched layout changes and visual merchandising upgrades in their 3 most important stores (see the pictures review attached). 
With the entire retail industry currently hoping that new technologies and approaches such as AI and retail media will help it reinvent itself, streamline, optimise operations and bring in new sources of revenue, the efforts recently made by Magasin du Nord (a company not shy when it comes to technological innovation) also show that to thrive in the new world, fundamentals have to be right. There is no point in building a state-of-the-art technological pyramid if the foundations are not well grounded.

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