El Palacio de Hierro opens new flagship store in León

What: El Palacio de Hierro is opening a new flagship store in León, Guanajuato, Mexico, on October 4, with a space of over 35,000 square meters.

Why it is important: This expansion underscores El Palacio de Hierro's growth strategy and its commitment to enhancing its presence in Mexico by offering a wide range of luxury and local brands, contributing to the local economy and retail landscape.

El Palacio de Hierro is set to open a new flagship store in León, Guanajuato. Scheduled for October 4, this expansive store spans over 35,000 square meters across three levels and will feature more than 200 brands, including high-end names like Montblanc, Versace, Burberry, and Carolina Herrera. The store's design draws inspiration from León's colonial architecture, incorporating elements such as mining motifs and cobblestone alleys. This opening is part of El Palacio de Hierro's broader strategy to expand its luxury offerings and integrate local leather-specialty brands.
The company has shown robust financial performance, with a net profit increase of 23% to USD 71 million in the first half of the year and a turnover of USD 1.37 billion, up 9.2% year-on-year. The growth is largely attributed to the strong performance of its online sales channel. Additionally, El Palacio de Hierro has expanded its brand portfolio by adding Spanish brands like Ecoalf and Adolfo Domínguez. The retailer serves as an exclusive distributor for prestigious brands such as Burberry and Tiffany and partners with major luxury groups like LVMH and Kering.