IADS Press Release: Boyner Istinye Park

Transforming its stores as destinations that add value to everyone's lives, Boyner recently renovated its store in İstinyePark Istanbul. Digital merchandising applications, artworks, nail art area, Bubble Tea, one of the most popular beverages of the recent period, Costa Coffee, Europe's largest chain, and the most exclusive selections of world-renowned brands come together at Boyner İstinyePark Istanbul. A special invitation was held for Boyner İstinyePark Istanbul, which attracted attention with its renewed face, hosted by Boyner Büyük Mağazacılık Chairman Cem Boyner and Boyner Büyük Mağazacılık CEO Eren Çamurdan. Designed by London-based creative agency Bompas&Parr with the theme of "Sky Magic", the event allowed guests to discover the new world of Boyner İstinyePark and witness many special and different experiences in a magical environment dominated by thousands of shades and senses of the sky.

Transforming its stores into living spaces by offering fashion, art, technology and experience together, Boyner organized a special event hosted by Cem Boyner, Chairman of the Board of Boyner Büyük Mağazacılık, and Eren Çamurdan, CEO of Boyner Büyük Mağazacılık, at its İstinyePark Istanbul store, which was renovated with this concept. Designed with the concept of "Sky Magic" and attended by prominent names of the business, retail and fashion world, the special and different experience areas met with the guests. Guests who entered the store through the clouds experienced the smell of rain, witnessed the sunset, stepped into the colorful world of the rainbow and had the opportunity to touch the white clouds. The refreshments of the event, which featured a different experience at every point, were similarly inspired by the sky. Jelly candies resembling layered clouds added color and excitement to the night with their colors and different flavors.

Continuing its new generation retailing steps focusing on different experiences that will make life enjoyable, Boyner, which started with Boyner Cadde, one of the iconic shopping destinations of Baghdad Street, has recently given its İstinyePark Istanbul store a brand new face. Renovated by Toner Architecture, Boyner İstinyePark Istanbul's six thousand square meters of space features the collections of Turkey's and the world's well-known brands only at Boyner İstinyePark Istanbul, the works of ten artists from different disciplines specially designed for the spirit of Boyner and the interior architectural texture of the store, nail art with Ala Nail Art, product personalization area and digital experience points. Costa Coffee and Bubble Tea areas in the store add a special enjoyment to the shopping experience. 

Many Applications from Different Fields of Art in the Store

Boyner İstinyePark features the works of artists from different fields of art, from ceramics to glass art, sculpture to mural art. The works designed by each artist using different materials such as ceramics, mirrors, wire, epoxy, waste glass and waste metal, which are special to the spirit of Boyner and the interior architectural texture of the store, create a feeling of an exhibition for the visitors.

Areas to Enrich the Shopping Experience are at the Forefront

Focusing on experience points with its new generation merchandising vision, Boyner offers many alternatives that will make shopping enjoyable for its visitors at IstinyePark store.

"Flip Dot Displays", which is one of the first sections that visitors will discover on their journey of experience, follows the movements of the person heading towards the store in harmony and activates the scales with sensors. In addition, the 3D futuristic sculpture and digital visuals located at the bottom of the store support this flow.

In the Ala Nail Art area in the store, visitors are offered a special nail care experience, while in another area there is an experience point where personalized designs can be made with special paints and drawings on fabric.

At the "Inspiration Wall", another attraction point of Boyner İstinyePark, visitors can choose the styles they like through the videos on the screen and get recommendations from the products in the store according to the style they choose. By registering the products they choose with a QR code, they can get support from the sales consultant in finding their products. In addition, the kiosks in the store display the stock status, content, price and reviews of the products to make the lives of the visitors easier.

Costa Coffee, the UK's most popular coffee brand, is located in the middle area of the store and welcomes those who want to take a pleasant break from shopping. Bobble Tea, which offers the most fun and colorful version of cold tea, also offers visitors a colorful and delicious experience.

World Famous Brands at Boyner İstinyePark

Boyner İstinyePark has many new brands in Women's, Men's, Shoes, Bags, Active, Outdoor, Home and Cosmetics categories, exclusive to this store. After Label, Le Twins, Cedelar, Urbancode, Pinko, Tombolini, Cacharel, John Richmond, Sseinse, K-Way, Duvetica, Ice Play, Ko Samui Tailors, Hvisk, Saucony, Mizuno, La Sportiva, Thirtytwo, Rab, Peak Performance, Volcom, Monologue, and in the cosmetics category, Atelier Versace and Prada Les Infusions stand out as special brands in Boyner İstinyePark's selection.

Boyner İstinyePark Istanbul invites everyone to be a part of this unique experience with its vibrant, dynamic, provocative, calm but pleasant and feel-good features.

Read the full press release below: