Bloomingdale's annual Pink Campaign and new collection launch

What: Bloomingdale's launches its annual Pink Campaign alongside the new Aqua x Kerri Rosenthal collection.

Why it is important: This launch not only supports breast cancer awareness and research but also introduces a unique fashion collaboration, enhancing Bloomingdale's product offerings and consumer engagement.

Bloomingdale's has initiated its annual Pink Campaign, which aligns with the Aqua x Kerri Rosenthal collection launch. This campaign is part of Bloomingdale's ongoing commitment to breast cancer awareness and research, with proceeds supporting the Breast Cancer Research Foundation. The collaboration with Kerri Rosenthal brings a fresh fashion line that features unique designs and styles, aiming to attract a diverse customer base. This initiative showcases Bloomingdale's dedication to social causes while simultaneously expanding its fashion portfolio, offering customers exclusive products that support a meaningful cause.