Galeries Lafayette hosts Rains pop-up in Haussmann atrium

What: Rains has opened a 30-square-meter pop-up store in the atrium of the Galeries Lafayette Haussmann men's building in Paris, as part of its European expansion strategy.

Why it is important: This pop-up highlights Rains' efforts to increase its presence in Europe, offering exclusive and limited-edition products to a targeted audience and enhancing the brand's visibility in a prominent retail location.

Rains, known for its coats, parkas, and other seasonal clothing, has inaugurated a pop-up store in the atrium of the Galeries Lafayette Haussmann men's building in Paris. Located at 40 boulevard Haussmann, this 30-square-meter space is part of Rains' broader European expansion strategy. The pop-up features the new Askim parka from Rains' Thermal range, available in a limited-edition khaki colourway exclusively at Galeries Lafayette Paris Haussmann.
The store's design combines industrial and minimalist elements with touches reminiscent of Rains' brand identity, including grey tones, windows covered in water drops, and a fog effect. This initiative follows a series of pop-ups launched by Rains across Europe, aiming to strengthen the brand's presence and engage with customers in key markets.