León's shiny new gem: El Palacio de Hierro opens with style

What:El Palacio de Hierro has unveiled its 15th store in León, Guanajuato, marking a significant addition to the city's retail scene.

Why it is important:The opening of this luxury store not only boosts León's economy by creating jobs but also enriches the cultural landscape by integrating local heritage into its design and offerings.

El Palacio de Hierro has opened its latest store in León, Guanajuato, after a substantial investment of nearly MXN 3,000 million pesos and over 600 days of construction. Located in Plaza Mayor, the store covers more than 30,000 square meters across three levels and stands out for its stunning interior design inspired by Guanajuato's rich mining history and cultural heritage. The central atrium resembles a mine shaft, while other areas reflect iconic local landscapes and historical figures. The store offers a dazzling array of 263 brands, including luxury names like Dior, Carolina Herrera, Dolce & Gabbana, and Versace. Beyond high-end products, it provides exclusive services such as a Thai-inspired spa, barber shop, children's hair salon, and gourmet dining options like a cheese bar. Unique features include the "La Suite" VIP space and a replica of the famous Callejón del Beso (Kisses Alley).This new addition has had a positive economic impact on León, generating 600 direct jobs and 1,800 indirect jobs, along with 1,200 construction jobs. The grand opening was celebrated with a vibrant event attended by local dignitaries, celebrities, and business leaders, featuring cultural performances and traditional elements. Looking ahead, El Palacio de Hierro plans to expand further in Mexico with potential new locations in Mérida and San  Potosí while renovating existing stores to embrace a modern concept.