Chalhoub Group appoints CEO to lead Threads Styling's global expansion

What: Mo White has been appointed as the CEO of Threads Styling, a social retail platform owned by Chalhoub Group, focusing on expanding in high-growth markets like the U.S. and the Middle East.

Why it is important: This leadership change marks a strategic move by the Chalhoub Group to strengthen Threads Styling's presence in key international markets and enhance its focus on luxury experiences for mobile-first consumers. Mo White's extensive experience in the luxury and retail sectors is expected to drive significant growth and innovation for the platform.

Threads Styling, a chat-based personal shopping platform under Chalhoub Group, has appointed Mo White as its new CEO. White, who brings over 25 years of experience in luxury goods, beauty, and retail, will succeed founder Sophie Hill. Her role will oversee brand development, culture, and commercial partnerships, particularly in expanding markets such as the U.S. and the Middle East. She will be based in London and report to Zahra Kassim-Lahka, Chalhoub's chief investment officer.
White aims to "future-proof" Threads' business model and facilitate its global expansion. Her previous roles include chief marketing officer at Victoria Beckham and general manager at Glossier in London. Michael Chalhoub, president of strategy at Chalhoub Group, expressed confidence in White's ability to elevate Threads Styling internationally.
Threads Styling focuses on providing personalised shopping experiences for high-net-worth individuals through social media and chat-based commerce. The platform connects customers with over 200 personal shoppers and curates luxury wardrobes. Founded in London in 2009, Threads is known for sourcing rare pieces and offering style inspiration to Gen Z and Millennial customers.
Chalhoub Group acquired Threads in 2022 to enhance its luxury consumer engagement across various channels. The group operates over 750 retail stores in eight Middle Eastern countries and partners with over 450 international brands across luxury, beauty, fashion, and lifestyle categories.