El Corte Inglés seeks innovative retail ideas at Web Summit

What: El Corte Inglés is challenging creatives to submit innovative ideas for retail at the Web Summit, with applications open until October 20.

Why it is important: This initiative reflects El Corte Inglés's commitment to innovation and adapting to new trends in retail, particularly in the areas of new technologies, differentiated customer experiences, and more efficient processes. It also highlights the company's efforts to enhance its omnichannel shopping experience.

El Corte Inglés, a prominent Spanish department store chain, has partnered with the Web Summit for the first time to encourage innovators to present groundbreaking ideas for the retail sector. The challenge, open until October 20, invites participants to submit ideas focused on purchases using new technologies, creating differentiated customer experiences, and improving operational efficiency. The six best ideas will be showcased at El Corte Inglés's stand during the Web Summit, which takes place from November 11 to 14 in Lisbon. The winning idea will receive a prize of EUR 15,000.
El Corte Inglés, with a significant presence in Lisbon and Porto, has been accelerating its digitalisation process in recent years. This Retail Challenge is part of the company's strategy to innovate and adapt to new trends, aiming to provide customers with the best possible omnichannel shopping experience. The initiative underscores El Corte Inglés's commitment to excellence and desire to incorporate new methods and technologies to enhance customer satisfaction.