El Corte Inglés sponsors 60th San Silvestre Vallecana race

What: El Corte Inglés is once again the official sponsor of the Nationale-Nederlanden San Silvestre Vallecana 2024, a legendary famous race held on December 31.

Why it is important: This sponsorship highlights El Corte Inglés' commitment to promoting sports and community events, particularly running, a significant part of the company's sports initiatives.

El Corte Inglés has reaffirmed its support for the Nationale-Nederlanden San Silvestre Vallecana 2024, marking the 60th edition of this iconic race. The event, held every December 31, is one of Spain's most popular and enduring competitions, celebrating the last day of the year. El Corte Inglés, through its sports brand Boomerang, has designed and produced the official T-shirts for the race, made from 100% recycled materials. Participants in the Popular, International, and Mini categories will wear these T-shirts.
The race features a 10-kilometer urban course, with the final 150 meters run on the grass of the Vallecas Stadium. The International category is reserved for elite athletes, with a maximum of 2,000 places for runners who can complete the 10K in under 39 minutes for men or 45 minutes for women. The event also includes a charity component, with a mini race for children, where all registration fees will be donated to projects to prevent childhood obesity through the Gasol Foundation.
El Corte Inglés will provide extensive support for the event, including unique pop-ups in its stores, 360-degree communication campaigns across its digital and physical platforms, and the supply of refreshment kits for all participants. The company's involvement reflects its strong commitment to sports and community engagement, supporting over a hundred running events annually.