IADS Exclusive: AI in retail: why culture, values and strategic goals matter more than tech?

The rapid evolution of artificial intelligence (AI) technology represents a dual-edged sword for the retail and department store sectors. While AI promises to revolutionise operations, its integration into the corporate fabric demands more than mere technological upgrades—it requires a strategic alignment with each organisation's unique culture, values, and broader objectives. As data becomes the new "gold" and advances in hardware capabilities make previously inconceivable AI applications possible, retailers are presented with tremendous opportunities and significant challenges. This article looks at how department stores can effectively use AI to boost operations and support their mission while considering the financial and risk challenges involved. 

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