The Mall to reduce prices on consumer goods as part of Thailand’s Economic Recovery Project

What: The Mall is collaborating with the government sector to jointly drive the country's economy, by helping to alleviate the burden of expenses and reduce the cost of living for the people, in response to the Prime Minister's Economic Recovery Project policy.

Why it is important: The Thai Prime Minister Paetongtarn Shinawatra recently launched her administration’s economic recovery programme aimed at stimulating the Thai economy.

This policy round focuses on small businesses, which represent 90% of all businesses and form the backbone of the Thai economy. The programme is designed to reduce costs, increase income, and expand opportunities over five months. The Mall responded to the policy by announcing a reduction in the price of consumer goods until January 2025. The Mall also has a main policy for overall business management that supports the business operations of SME and small business owners to have a place to sell their products.