Beijing SKP welcomes Golden Goose boutique

What: The Golden Goose ready-to-wear boutique has opened in Beijing SKP, offering a luxurious shopping experience infused with traditional Italian craftsmanship.

Why it is important: This new boutique enhances the luxury retail landscape in Beijing, providing a unique and personalised shopping experience that showcases Golden Goose's commitment to craftsmanship and customer customisation.

The Golden Goose ready-to-wear boutique in Beijing SKP is designed to evoke the brand's Venetian origins, featuring exposed concrete walls and floors, and decorated with souvenirs collected from around the world. The store has an industrial style aesthetic, complemented by recycled vintage wooden furniture and elegant mirrored display cabinets. A central "Co-Creation" zone allows customers to work with brand craftsmen to personalise their items using various materials like Swarovski crystals, leather, and suede, and techniques such as distressing, embroidery, and hand-painting. The boutique showcases the latest men's and women's ready-to-wear, footwear, and handbag series, including the Venezia handbag, which can also be customised through the "Co-Creation Experience" service. This personalised approach enables customers to incorporate their own design elements and stories into the products.