Falabella Retail introduces new "Active Woman" space

What: Falabella Retail has added a new space for "Active Woman".

Why it is important: It highlights Falabella’s response to the growing demand for women's sportswear and athleisure, a fast-growing market driven by evolving lifestyles. It showcases how the brand is supporting both global trends and local talent by offering diverse, high-quality products in their new Active Woman space.

Falabella recently launched Active Woman, an exclusive space for women at Mall Parque Arauco, aimed at those blending an active lifestyle with modern fashion. This new concept reflects the growing demand for women’s sportswear, which has seen a 30% increase in recent months, making it one of Falabella’s fastest-growing categories. Global trends, including the rise of athleisure—a fusion of fashion and functionality—are driving this demand. Falabella’s Sports Product Manager, Alfonso Navarro, emphasised the brand’s commitment to offering products that align with women’s evolving lifestyles, providing both style and practicality through a wide assortment of local and international brands.
The Active Woman space features popular brands like Adidas, Nike, and Under Armour, as well as local Chilean brands such as Thea, Mali, and Joyfitters, which support Falabella’s initiative to promote local talent. Among the highlights is the new Diadora collection, showcasing the brand’s revamped approach with improved quality and diverse offerings for activities like yoga, running, and paddle tennis. The space spans over 1,100 m² across multiple locations in Chile and online at Falabella.com, reinforcing Falabella's dedication to addressing the growing demand for athleisure and sportswear that blends comfort and fashion.