Galeries Lafayette welcomes Kiko Milano's expansion

What: Kiko Milano, the Italian cosmetics brand, is expanding its presence in France by opening outlets in Galeries Lafayette department stores, marking its first venture outside its own boutiques in the country.

Why it is important: This move signifies a strategic shift for Kiko Milano to broaden its customer base and enhance brand visibility by leveraging the established platform of Galeries Lafayette, a prestigious French department store chain.

Kiko Milano, known for its affordable and innovative cosmetics, is making a significant shift in its French market strategy by partnering with Galeries Lafayette. This development marks the brand's first entry into department stores in France, starting with an outlet in Grenoble and plans for further openings in Annecy, Metz, Dijon, and Nantes. The initiative aims to expand Kiko Milano's audience while staying true to its core values of offering high-quality products at accessible prices. This strategic expansion coincides with new management under Hugues Laurençon and follows a recent investment by L Catterton, which valued the brand at approximately 1.4 billion euros. With a turnover of 800 million euros in 2023 and a growth rate of 20%, Kiko Milano aims to achieve 1.25 billion euros in net sales by 2027 with a target of 2,000 points of sale globally. For Galeries Lafayette, hosting Kiko Milano enhances its beauty product offerings and attracts a broader clientele interested in affordable luxury cosmetics.