Bloomingdale's enchants the holiday season with 'Wicked' collaboration

What: Bloomingdale's is launching a "Wicked Good Holiday" campaign in collaboration with Universal Pictures' movie "Wicked," featuring exclusive products, immersive experiences, and festive events.

Why it is important: This partnership not only enhances Bloomingdale's holiday offerings but also leverages the popularity of "Wicked" to attract customers, drive store traffic, and provide unique shopping experiences, thereby boosting its market presence during the competitive holiday season.

Bloomingdale's is set to captivate shoppers with its "Wicked Good Holiday" campaign, a collaboration with Universal Pictures' film "Wicked." The campaign kicks off online on November 5 and in stores on November 7, featuring an exclusive Aqua collection inspired by the film's characters, Glinda and Elphaba. This collection includes over 70 items spanning women's and kids' apparel and accessories. The campaign will transform the 59th Street flagship into a magical world reminiscent of Oz, complete with immersive pop-up shops and a reimagined Santaland. The holiday festivities will be highlighted by a window unveiling event on November 13, hosted by Cynthia Erivo and featuring performances by Broadway stars. Bloomingdale's aims to enhance customer experience through interactive displays, exclusive gifts, and themed merchandise. The initiative also supports the Child Mind Institute through the sale of Oz-inspired bears. This strategic partnership underscores Bloomingdale's commitment to providing unique holiday experiences and elevating customer engagement.