Boyner brings Mustang Denim to Turkey in exclusive partnership

What: Boyner has introduced Mustang, the iconic European denim brand, as an exclusive offering in Turkey, bringing a blend of European heritage and modern street style to fashion enthusiasts.

Why it is important: This collaboration strengthens Boyner’s position as a leading lifestyle retailer, offering unique and exclusive products that appeal to Turkish consumers, while expanding Mustang’s reach in the Turkish market.

Boyner, Turkey’s premier lifestyle shopping destination, has launched a new collaboration with the European denim brand Mustang, bringing it exclusively to Turkey. The brand, known for its heritage and modern style, will be available only in Boyner stores, online at Boyner.com.tr, and the Boyner app. Mustang’s collection features a range of stylish and comfortable pieces, including denim, knitwear, sweatshirts, and plaid shirts, catering to both men and women. Key items include color-blocked denim jackets and puffer coats, blending casual and feminine styles with a focus on comfort.
Boyner’s Assistant General Manager of Private Brands, Burak Topçuoğlu, expressed excitement about the partnership, noting that Mustang’s deep-rooted heritage and timeless designs will resonate with Turkish customers. The collection is expected to become a staple in Turkish wardrobes, offering exclusive, high-quality fashion pieces. This exclusive collaboration underscores Boyner's commitment to offering a curated selection of international brands, enhancing its appeal to fashion-conscious consumers in Turkey.