El Corte Inglés creates new exclusive experiences for its customers
What: El Corte Inglés introduces year-long series of exclusive Mexican-Spanish cultural encounters, starting with Day of the Dead celebration, combining luxury retail experience with cultural dialogue on conscious consumption and international client services.
Why it is important: The program showcases an innovative approach to international retail, where cultural authenticity and luxury shopping experiences are combined to create unique value propositions for cross-border customers.
El Corte Inglés and Sara Galindo have launched an exclusive series of cultural encounters celebrating the connection between Mexico and Spain, targeting high-profile personalities. The initiative, which began on October 24 with a Day of the Dead celebration, will continue throughout 2025 with various luxury-focused themes. Based in the VIP lounge of Castellana 71, the program creates a space for dialogue about fashion trends and conscious consumption, addressing fundamental questions about purchasing decisions and the true value of luxury items. The department store offers comprehensive VIP services including a 10% Reward Card, VIP lounges, instant Tax Free refunds, Personal Shopping, Handsfree Shopping, concierge service, and personalised attention. The events attract influential Mexican figures from diplomatic, business, fashion, and art sectors, positioning El Corte Inglés as a premier destination for international luxury retail while promoting thoughtful discussions about traditions and responsible consumption.
IADS Notes: El Corte Inglés' Mexican cultural initiative aligns with its broader international client strategy demonstrated throughout 2024. The company has actively expanded its global reach through strategic partnerships, as seen with the Akhom Consulting collaboration in August 2024 to enhance Middle Eastern customer experiences, and the March 2024 implementation of Alipay+ to better serve Asian tourists. The focus on cultural connections is further evidenced by their collaboration with El Palacio de Hierro in Mexico, showing their commitment to building strong cross-cultural retail relationships. This cultural approach complements their luxury positioning, reinforced by the expansion of premium offerings such as new Ralph Lauren corners . These initiatives are part of a comprehensive strategy being developed with McKinsey , demonstrating El Corte Inglés' systematic approach to enhancing its international presence while maintaining strong cultural connections with key markets.
