Chalhoub Group's skincare summit showcases expertise and innovation for Gen Z consumers

What: Chalhoub Group hosted a five-day skincare event, "The Skincare Edition: Unfiltered," in Riyadh, featuring workshops, panel discussions, and live demonstrations from top industry experts and brands. The event was part of Chalhoub Group's focus on understanding and addressing the skincare needs of Gen Z consumers, as outlined in their intelligence report on "Gen Z’s Skincare Evolution in GCC".

Why it is important: This event highlighted the growing importance of personalised skincare in the Gulf region, showcasing innovations and insights from leading global beauty brands while also addressing the evolving skincare needs of Gen Z consumers.

Chalhoub Group, in collaboration with Hia Hub 4.0, hosted "The Skincare Edition: Unfiltered" from October 30 to November 3 at Riyadh’s JAX district. The event offered a comprehensive skincare experience through immersive workshops, expert panel discussions, and live demonstrations. Attendees engaged with industry leaders such as Shiseido, L’Oréal, Estée Lauder, and Lancôme, who shared insights into the latest skincare trends and technologies. The summit also unveiled Chalhoub Group’s intelligence report on "Gen Z’s Skincare Evolution in GCC," highlighting the region's shifting consumer preferences and the unique skincare needs of the Gen Z demographic. Notable speakers included executives from Sephora Middle East, Waldencast, and tech firms like META and TikTok. The event featured interactive sessions with creators like Noor Stars and workshops by brands such as Shiseido and Guerlain. Attendees explored wellness hubs and learned about science-backed skincare solutions aimed at enhancing their routines.