Falabella Retail expands its fashion offering with Mercadito Español

What: Falabella has introduced a new collection in its Mercadito Español section, featuring four Spanish fashion brands: Byan, María de la Orden, Iq Collection, and Cherubina.

Why it is important: This launch strengthens Falabella’s position in the Chilean fashion market by offering exclusive Spanish styles, enhancing its appeal to customers seeking international trends.

Falabella, one of Chile's leading retail chains, has expanded its Mercadito Español section by introducing four new Spanish fashion brands: Byan, María de la Orden, Iq Collection, and Cherubina. These brands bring unique garments characterised by vibrant prints, diverse fabrics, and warm colours. The initiative is part of Falabella’s strategy to offer the latest international trends to its customers. Pelusa Johnson, Women's Line Manager at Falabella Retail, highlighted that the Mercadito Español aims to showcase Iberian fashion’s diversity and sophistication. The collection was launched with the support of influencers Irene Isaías from Portugal and Milagros Mir from Chile, who helped promote the new offerings. The collection is available at Falabella’s Parque Arauco and Alto Las Condes stores in Santiago, as well as online through Falabella's e-commerce platform.