Galeries Lafayette Haussmann sees strong Autumn sales and revamped offer

What: Galeries Lafayette Haussmann has reported a 15% increase in sales this autumn, attributed to a revised product offer and increased international visitor traffic.

Why it is important: The surge in sales and the strategic restructuring of the department store's offerings highlight its successful adaptation to changing consumer preferences and the return of international tourism, particularly from the US, Asia, and China.

Galeries Lafayette Haussmann has experienced a significant boost in sales this autumn, with a 15% increase compared to the previous year. This growth is partly due to the cold and rainy weather, which has driven consumers to indoor shopping destinations. The store has also seen a notable increase in international visitors, including Americans, Asians, and a gradual return of Chinese tourists, although not yet at pre-Covid levels.
The department store has recently revamped its product offer, particularly on the ground floor, where luxury leather goods and beauty products have been given more prominent space. Brands such as Céline, Fendi, and Saint Laurent have been added, and the beauty area now features regular pop-ups, including a recent one by Charlotte Tilbury. The concession areas have been expanded by 30% to 50% to accommodate these new brands and their architectural concepts.
On the upper levels, the store has separated its designer and luxury offerings. The second level features large shop-in-shops for designers like Patou, Rabanne, and Jacquemus, while the third level is dedicated to contemporary fashion with brands like Tommy Hilfiger and Lacoste. This restructuring has attracted new customers and contributed to growth above 15% on these levels.
The store's event strategy, including regular department store and brand-specific events, has also enhanced its appeal. For example, Chanel's latest fashion show collection was presented in its boutique, inviting Galeries Lafayette customers to attend. The store's Christmas preparations, including the inauguration of its windows designed by Kevin Germanier and the lighting of its large Christmas tree, are expected to further boost its attractiveness during the end-of-year holidays.