SOGO opens a new location in Hong Kong, KaiTak

What: SOGO has opened last 15th of November the first phase of its new store, KaiTak, a large mixed-use project in Hong Kong.

Why it is important: Even though the situation in Hong Kong is challenging, this new location is a leap of faith and retails’s resilience is shown by the high occupancy rate at day 1.

Lifestyle International Holdings Limited has announced the grand opening of The Twins Tower I in Hong Kong's Kai Tak district. This milestone development represents an HK$15 billion investment and spans eight years from concept to completion. The Twins, a pair of 22-story towers, encompasses over 1.1 million square feet of retail and commercial space and 61,000 square feet of greenery, including sky gardens. The project is a flagship initiative in the revitalisation of the Kai Tak area, envisioned as a comprehensive urban district supporting 108,000 residents and 150,000 workers.
Tower I is anchored by the SOGO Kai Tak Store, marking SOGO’s first expansion in Hong Kong in a decade. This Japanese-style department store spans multiple floors and houses over 480 brands, including 22 making their Hong Kong debut. The store boasts East Kowloon’s largest selections of beauty products, baby goods, and home and lifestyle offerings. Additional features include a Restaurant Park, multipurpose exhibition space, and a sky garden. The store emphasises sustainability, with The Twins achieving provisional LEED and BEAM Plus Platinum certifications.
The opening ceremony was attended by over 1,000 stakeholders, including prominent figures such as Japan’s Consul-General in Hong Kong and executives from SOGO and leading global brands. Executives from Lifestyle International emphasised the project’s role in shaping Hong Kong’s retail and urban landscape. The event also launched the “Kai Tak Fest,” featuring over 1,000 promotional offers and exclusive rewards for SOGO members.
The SOGO Kai Tak Store is designed to appeal to diverse demographics, with tailored zones for beauty, fashion, home goods, and family shopping. It introduces several international and local brands to Hong Kong, reflecting its role as a hub for innovative retail experiences. The development highlights Lifestyle International's confidence in Hong Kong’s economic resilience and commitment to fostering community and retail growth in the region.