Bloomie’s to open in Texas in 2027

What: Bloomie's, Bloomingdale's scaled-down specialty format, announces plans to enter Texas in 2027 with a location in Frisco's Fields West development, marking its first presence in the state with potential for additional locations.

Why it is important: The move into Texas represents a significant test of the Bloomie's concept's ability to compete in new markets, particularly in areas traditionally dominated by other luxury retailers. This development highlights the growing importance of smaller, specialised retail formats in department store expansion strategies, offering a more flexible and targeted approach to market entry.

Bloomie's is set to make its Texas debut in 2027 at the Fields West mixed-use retail project in Frisco. This expansion marks the first entry of Bloomingdale's into Texas, where the company currently has no department store presence. The move follows the successful launch of the Bloomie's concept in August 2021 at Virginia's Mosaic District, which served as a test of the format's viability and a template for expansion. Currently operating four locations, Bloomie's represents what executives call a "fill-in strategy," designed to strengthen market coverage by providing more convenient shopping destinations. Parent company Macy's Inc. has outlined plans to open approximately 15 Bloomie's stores over the next three years as part of its broader expansion strategy. 

IADS Notes: Following successful openings in other markets, this expansion aligns with Macy's "Bold New Chapter" initiative. The specialty format's proven success in existing locations validates this approach as a key growth vehicle for the company's future.