The Mall Group to roll-out powered smart carts

What: The Mall Group partners with TROLLEE to launch smart cart technology across 200 units in three Gourmet Market locations, with plans to expand to The Mall Lifestyle stores in 2025, enhancing customer shopping experience through digital innovation.

Why it is important: This technological implementation reflects the broader transformation of Asian retail, where digital innovations are increasingly integrated to meet evolving consumer expectations for speed, personalisation, and convenience. The initiative demonstrates how traditional retailers are leveraging smart technology to enhance the in-store experience, bridging the gap between digital convenience and physical retail while gathering valuable customer data.

The Mall Group is implementing TROLLEE smart cart technology starting December 12th at its Gourmet Market branches in Paragon, EmQuartier, and EmSphere, with plans to expand to The Mall Lifestyle stores in 2025. The initiative, featuring 200 smart carts across three locations, responds to evolving customer behaviors and expectations for seamless shopping experiences. According to Ploychompu Umphuj, Vice President of Gourmet Market, today's customers seek real-time promotions, rewards, and personalised experiences while valuing speed and time-saving features. The smart carts are designed to enhance the overall shopping experience by integrating these elements into the physical retail environment. 

IADS Notes: Following its award-winning AR navigation system and successful customer experience initiatives, this rollout across Gourmet Market locations demonstrates The Mall Group's commitment to enhancing shopping convenience through technology. The expansion plans reflect The Mall Group's innovative approach to retail, combining physical and digital experiences to meet evolving consumer needs.