Galeries Lafayette Haussmann to renovate the men’s department

What: Galeries Lafayette intensifies its focus on menswear, planning a major renovation of its Boulevard Haussmann men's department for 2026, while expanding its brand portfolio to meet evolving post-pandemic consumer preferences for creative and timeless fashion.

Why it is important: This strategic shift reflects the growing importance of menswear in the global fashion market, with projections indicating faster growth than womenswear through 2026, while highlighting department stores' ability to adapt to changing consumer behaviours.

According to menswear director Alice Feillard, Galeries Lafayette has identified significant post-pandemic growth in men's fashion, with consumers increasingly seeking designer pieces and timeless silhouettes. The success of brands like Les Deux, which achieved seven-figure revenues in 2024, demonstrates this trend. The department store's strategy includes expanding its designer portfolio with brands such as Lemaire, Ami, Courrèges, and Jacquemus, while also noting strong performance in newer categories like Skims menswear. This comprehensive approach extends beyond Paris to regional stores in cities like Bordeaux, Strasbourg, and Nice. According to Euromonitor, the menswear market is projected to reach $547.9 billion by 2026, with growth particularly driven by returning international tourism, as McKinsey forecasts travel spending to exceed pre-pandemic levels in 2024. 

IADS Notes: Galeries Lafayette's strategic focus on menswear reflects broader market trends and opportunities. Following its successful store renovations and brand partnerships, the retailer is capitalising on growing menswear demand through a comprehensive transformation of its Boulevard Haussmann location. This initiative aligns with the department store's €400 million investment plan, positioning it to capture growth in the luxury menswear sector.