Swap, score, and style: Falabella's sustainable fashion movement
What: Falabella expands its circular fashion initiative through Feria Trueque, implementing a points-based clothing exchange system across four locations while maintaining permanent collection points for textile recycling and donation.
Why it is important: The initiative's success, evidenced by over 31,516 items exchanged in 2024 and 8,582 in its first 2025 edition, validates the commercial viability of circular fashion programs while addressing growing consumer demand for sustainable shopping options.
Falabella's latest edition of Feria Trueque demonstrates an innovative approach to circular fashion across multiple Chilean locations. The January initiative, which operated in Valdivia, Curicó, Parque Arauco, and Los Dominicos, facilitated the exchange of 8,582 items between regional stores and Santiago. Through a points-based system, participants can exchange up to five items daily, earning between 10 to 40 points based on garment condition, redeemable for clothing, backpacks, and accessories. The programme extends beyond temporary exchanges through permanent collection bins in 15 stores, where Cirkla sorts items for donation to Fundación Soymás or recycling. Adding star power to the sustainable fashion movement, influencers Kel Calderón, Amanda Marriaza, and Sofía Fernández contributed exclusive pieces to the exchange pool, enhancing the initiative's appeal and reach across different consumer segments.
IADS Notes: Falabella's latest Feria Trueque initiative represents a significant evolution of their circular fashion strategy. Following the successful second-hand fair launch in September , which tested consumer appetite for pre-owned fashion, the company has now expanded the concept with a more structured points-based exchange system. This development aligns with their November achievement in the Huella Chile program , where they demonstrated measurable progress in emissions reduction. The initiative's success is partly attributed to increased consumer awareness fostered through their Verde Talks series launched in September , which helped educate customers about sustainable consumption.
