Falabella’s programme to recondition electronics
What: Chilean retailer Falabella combines sustainability with customer value through new electronics trade-in initiative across 10 stores, offering gift cards worth up to USD 1.1 million.
Why it is important: The programme shows how department stores are evolving their sustainability initiatives through strategic partnerships and omnichannel integration to create meaningful customer engagement.
Falabella's Exchange programme has processed over 1,800 electronic device trade-ins during its first three months of operation, partnering with Reuse Chile to recondition devices including smartphones, tablets, computers, and smartwatches. The initiative operates through dedicated modules in 10 stores across Chile, including major locations like Parque Arauco and Costanera Center. Customers can receive gift cards valued up to USD 1,056,000 for smartphones and USD 1,147,500 for notebooks, with values determined by brand, model, and condition. The programme combines physical trade-in locations with an online quote system and appointment scheduling. Strategically launched ahead of the back-to-school season, the initiative allows customers to exchange unused devices for gift cards to purchase school supplies and uniforms, while contributing to electronic waste reduction.
IADS Notes: Falabella's Exchange programme, achieving 1,800 transactions in three months, represents a significant advancement in retail circular economy initiatives. This aligns with May 2024's findings about Selfridges' success in circular retail practices, where similar programmes aimed to reach 45% of transactions involving recycled products. The programme's integration of physical trade-in locations with online quote capabilities mirrors August 2024's observations about department stores creating unique shopping experiences while enhancing digital capabilities. The strategic timing with back-to-school season and the dual benefit of environmental impact and gift card rewards demonstrates how retailers can successfully combine sustainability initiatives with commercial objectives.
