Galeries Lafayette Champs-Elysées has a book club

What: Galeries Lafayette Champs-Élysées launches monthly book club combining digital voting with physical events, creating new community engagement format.

Why it is important: This initiative demonstrates how retailers are creating meaningful community connections through cultural programming that combines digital and physical engagement.

Galeries Lafayette Champs-Élysées has partnered with French publisher Points to launch “Le Book Club des Champs”, a hybrid literary community initiative. The programme features a digital-first approach where members vote on one of three monthly book selections through a dedicated channel, followed by two physical events: a reading party for 15 participants on the first Wednesday and a discussion session on the last Wednesday of each month. This dual-format engagement creates ongoing touchpoints with customers while transforming the retail space into a cultural hub. The book club's structure encourages regular store visits and community building through shared literary interests, with limited attendance ensuring intimate gatherings. The initiative demonstrates how retail spaces can evolve beyond shopping to become destinations for cultural exchange and community connection. 

IADS Notes: Galeries Lafayette Champs-Élysées' launch of “Le Book Club des Champs” represents an innovative approach to community-driven retail experience. This aligns with department stores creating unique experiences and fostering community engagement. The combination of monthly reading parties and discussion events, supported by digital voting and interaction, reflects retailers exploring innovative formats to strengthen customer connections. By transforming their retail space into a cultural hub through partnership with a local publisher, Galeries Lafayette demonstrates how department stores can create meaningful, recurring customer engagement beyond traditional shopping experiences.