Falabella Peru closed 2024 with revenue growth 

What: Falabella Peru reports 10.1% Q4 revenue growth and 5% annual increase despite market challenges, while maintaining competitive position through multichannel strategy.

Why it is important: The performance shows how department stores can maintain market leadership through promotional strategies while managing financial structure.

Falabella Peru achieved significant growth in 2024, with Q4 revenues reaching S/ 1,202.1 million (up 10.1%) and annual revenues of S/ 3,834 million (up 5%). This success was driven by effective promotional events including Christmas campaigns, Black Friday, and Cyber Wow, supported by improved inflationary conditions. The retailer maintains market leadership through 32 stores nationwide (17 in Lima, 15 in provinces), complemented by institutional sales and e-commerce. Despite strong operational performance, the company saw reductions in equity (to S/ 639.1 million) and assets due to S/ 245.0 million in dividend distributions. In Peru's competitive retail landscape, Falabella continues to compete with Ripley, Oechsle, and Topitop across fashion, household appliances, and home decor categories.

IADS Notes: Falabella Peru's Q4 2024 results, showing 10.1% revenue growth and 5% annual growth, demonstrate successful retail transformation in Latin America. This aligns with December 2024's observations about retailers balancing physical and digital channels while maintaining profitability. The success of promotional events like Black Friday and Cyber Wow, combined with a 32-store network and e-commerce platform, reflects November 2024's analysis of retailers leveraging multiple channels for growth. Despite reduced assets and equity from dividend payments, the company's market positioning against competitors like Ripley and Oechsle mirrors August 2024's findings about the importance of maintaining market presence while optimiSing financial structure.