Marine Serre takes over Galeries Lafayette Haussmann’s windows

What: French designer Marine Serre features Spring-Summer 2025 collection across eleven Galeries Lafayette windows, building on partnership since 2017 Festival de Hyères prize.

Why it is important: This collaboration shows how department stores can build long-term relationships with emerging designers while creating immersive brand experiences.

Marine Serre's window display takeover at Galeries Lafayette Haussmann showcases her Spring-Summer 2025 "Sempre legati" collection. The installation, featuring eleven windows, represents the culmination of an eight-year relationship that began with Serre winning the Galeries Lafayette prize at the 2017 Festival de Hyères. The partnership has evolved from an initial capsule collection in 2018 to a dedicated corner space opened in 2024 on the store's second floor. The displays create a visual odyssey that blends reality with imagination, reflecting Serre's sustainable approach through upcycled fashion, which the department store has supported since 2017.

IADS Notes: Marine Serre's window display takeover at Galeries Lafayette Haussmann represents significant brand partnership evolution. This aligns with December 2024's findings about department stores developing long-term relationships with emerging designers. The eleven windows featuring Spring-Summer 2025's "Sempre legati" collection, combined with the dedicated corner space, reflects November 2024's analysis of retailers creating immersive brand experiences. The eight-year relationship, starting with the 2017 Festival de Hyères prize, demonstrates how department stores can nurture talent while building exclusive partnerships.