Inside Retail cites IADS on Printemps' US strategy

Inside Retail examines Printemps' entry into the US market with its new NYC store. The article references IADS insights, suggesting that Printemps is focusing on complementing the traditional department store model rather than reinventing it. According to IADS, Printemps aims to leverage its brand strengths, like curated products and a broad digital ecosystem, to gain traction in the US.

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